2025/03/05

Corporate Information

eRUN Success Story: The Motorola Project in Malaysia

In the fast-paced world of electronics manufacturing, finding the right components and partners can make all the difference. This is the story of how eRUN, a global smart electronics supply chain platform, helped a Malaysian trading company successfully introduce Watech RF chips into Motorola's Penang production base, leading to long-term project revenues and a successful transition into an agent role.

Background

The Malaysian trading company, specializing in electronic components, faced the challenge of sourcing high-quality RF chips for Motorola's walkie-talkie project. The company needed a reliable partner to provide not only the components but also the technical support necessary to integrate these chips into Motorola's production line.

The Collaboration

In 2024, the trading company joined the eRUN platform, which connected them with Watech, a leading Chinese semiconductor brand known for its RF LDMOS technology. eRUN facilitated the collaboration by providing:

· Technical Support: eRUN and Watech offered comprehensive technical assistance, ensuring the RF chips met Motorola's stringent requirements.

· Logistics and Delivery: eRUN's efficient delivery network ensured timely shipment of samples and bulk orders, reducing lead times by 15 days.

· Market Expansion: eRUN helped the trading company transition from a distributor to an agent, providing strategic recommendations and professional training.

The Process

1. Initial Engagement: The trading company registered with eRUN and expressed their interest in sourcing RF chips for Motorola's project.

2. Technical Integration: eRUN and Watech provided on-site FAE (Field Application Engineer) support, backed by the manufacturer's technical team, to ensure seamless integration of the RF chips.

3. Customer Protection: eRUN's CRM system automatically locked in the trading company as the exclusive distributor for Motorola's project, protecting their rights and interests.

4. Long-term Collaboration: The successful integration led to a long-term partnership, with the trading company securing ongoing project revenues.

The Results

· Successful Integration: The Watech RF chips were successfully integrated into Motorola's walkie-talkie project, meeting all technical and quality standards.

· Revenue Growth: The trading company transitioned into an agent role, securing long-term project revenues and expanding their market presence.

· Enhanced Competitiveness: By leveraging eRUN's platform, the trading company reduced costs by 30%, enhancing their competitiveness in the market.

Conclusion

The Motorola project in Malaysia is a testament to eRUN's ability to connect China's best chips with global markets. By providing comprehensive support—from technical assistance to logistics and market expansion—eRUN helped the Malaysian trading company achieve significant success. This collaboration not only benefited the trading company but also strengthened Motorola's production capabilities, showcasing the power of strategic partnerships in the electronics industry.

eRUN continues to empower businesses worldwide, offering one-stop solutions that drive innovation and growth. Whether you're a distributor, manufacturer, or end customer, eRUN is your trusted partner in the global electronics supply chain.

For more information, visit www.erunsolution.com.